HoloFair

How it started

The Careem article got me this freelance contract.

One of the first questions the founder asked was whether I was into gaming. Of course I was.

What it was

Canva, but for building a metaverse — letting anyone assemble a virtual space without touching 3D software.

I knew nothing about the metaverse. But the gaming helped more than I expected: a lot of what makes a game readable — spatial navigation, how you show someone where they are and what they can do — carried straight over.

What happened

I completed the wireframing phase. Then the project got deprioritised for business reasons and my contract came to an end.

I loved working on something that unconventional, at least by my standards.